Here is an excerpt:
AJR: Please describe any new websites (especially ones aimed at niche audiences) that your news organization has started in the last two years.
Sharrow: We’ve launched a few blogs over the past few years – one about cybersecurity and technology called TechFlash. We also launched a blog called Charm City Flavor that focuses on the hospitality scene. So we’re always thinking about niche-specific blogs that will have a good audience. We feel like if the audience is demanding news about a certain industry, we will answer with a specific blog.
AJR: Let’s talk mobile. How is your newsroom is approaching storytelling for mobile devices?
Sharrow: Reporters know that if they’re covering a press conference or big news event they should be tweeting comments and posting pictures. Back here in the newsroom, we have a lot of followers on our main account and we retweet the reporters’ posts to help grow their brand. Also we send out breaking news alerts and users who have downloaded our app will get a message story. Mobile is our fastest-growing platform for page views.
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