Brad Stone of The New York Times reports Wednesday that The Industry Standard is seeking an editor in chief who will relaunch the tech industry magazine that crashed and burned more than five years ago.
Stone wrote, “According to people who have been approached by IDG about the magazine, IDG has hired San Francisco PR firm Porter Novelli to assist with the hunt for an editor-in-chief. Solicitations to interview for the job, along with the requisite non-disclosure agreement, are currently going out to Bay Area journalists with a technology background.
“Those people who have who have spoken with IDG said the company plans to start the relaunch with a Web site, which will include a predictive market like the Hollywood Stock Exchange, presumably to let people track startups and technologies and place bets on which will succeed.
“Such markets have shown remarkable power to augur coming events.
“The effort is being led inside IDG by InfoWorld chief technology officer Derek Butcher and strategy consultant Garrick Hileman. That’s right: Derek & Garrick. At least this effort will be immune from easy criticism.”
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