Industry Dive, a business journalism company, is acquiring the marketing arm of NewsCred, a global technology company, executives tell Axios reporter Sara Fischer.
Fischer reports, “Industry Dive is a niche B2B media company, but it’s long been profitable, and it’s pretty sizable.
- The acquisition adds 40 new people to the company’s 175 current employees and it expands its presence from D.C. to New York, London and Dhaka, Bangladesh.
“Details: The acquisition will help Industry Dive sell custom ads to its audience of more than 11 million business decision-makers across 20 niche industries, which includes topics like banking, bio, pharmaceuticals, construction, education, grocery, marketing, retail, smart cities, transport, waste and others.
- Industry Dive’s growth strategy has always been to take business topics that already have sizable audiences and advertising potential and launch a digital, ad-supported newsletter and other products around each.”
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