Industry Dive acquiring PharmaVOICE

Industry Dive, a Washington, D.C.-based business journalism outlet, is acquiring PharmaVOICE, a trade publication for pharmaceutical industry executives, for an undisclosed amount, reports Sara Fischer of Axios.

Fischer reports, “The company, which is expected to finish 2021 with more than $80 million in revenue, is pursuing a similar strategy to several other media companies that are trying to remain independent: acquire small brands to get bigger incrementally.

“Details: PharmaVOICE is a hyper-niche publication read by roughly 60,000 pharmaceutical executives. The company, which also produces events and podcasts, will remain a standalone brand under Industry Dive.

“This is IndustryDive’s fourth deal. In June 2020 it acquired a content marketing studio from NewsCred, a global technology company, which it combined with its own content studio and relaunched as studioID.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.