Brian Braiker of Digiday spoke with Inc. magazine editor James Ledbetter about how it has built an online presence while improving its print product.
Here is an excerpt:
Print is still the point of differentiation.
Inc.’s focus is on small- to medium-sized businesses, entrepreneurs, startups and privately held companies. Once a company goes public, it’s then fair game for the likes of Businessweek and Fortune and Forbes. By that time, Inc. would have ideally already tackled the company in print, whether it was Twitter or Facebook several years ago or Warby Parker today. Things are bit different online, however.“Online, the space is incredibly crowded. There, we try to stay true to the mission of talking about entrepreneurs and small businesses, but we also go further afield into issues like workplace etiquette and leadership, with a certain amount of overlap with Harvard Business Review.”
Read more here.
