Dean Rotbart of Business Unconventional interviewed Inc. editor in chief James Ledbetter as the magazine celebrates its 40th anniversary.
Ledbetter has been at the top spot since March 2014. Inc. focuses on covering fast-growing and private companies.
Inc. magazine requires tax statements or a signed accounting statement from companies to be included in its Inc. 5000 list. The company must also be five years old.
Unlike Forbes, Fortune and BusinessWeek, which cover large, public companies often with huge revenue, Inc. focuses on small companies that are growing fast.
“That’s where the energy of the economy is coming from,” said Ledbetter. “And it gives us an advantage over our competitors.”
“It gives us a brand identity that is distinct,” he added. The magazine then benefits from the publicity when the companies on the Inc. 5000 list issue press releases about where they are ranked.
Ledbetter also noted that placement on the list is not a criteria for a company being the subject of an Inc. magazine article. In fact, he added, the magazine’s reporters and editors would be more interested in discovering a company not yet on the list.
To listen to the interview, go here.
CNBC senior vice president Dan Colarusso sent out the following on Monday: Before this year comes to…
Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm excited to share…
Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…
Manas Pratap Singh, finance editor for LinkedIn News Europe, has left for a new opportunity…
Washington Post executive editor Matt Murray sent out the following on Friday: Dear All, Over the last…
The Financial Times has hired Barbara Moens to cover competition and tech in Brussels. She will start…