Inc.’s digital revenues surpassed print in 2016

Richard Horgan of FishbowlNY interviewed Inc. editor in chief Eric Schurenberg about its past year, its most profitable in more than a decade.

Horgan writes, “‘This is the first year in Inc.’s history in which revenues from digital surpassed revenues from print,’ Inc. Media president and editor in chief Eric Schurenberg tells FishbowlNY. ‘That’s a real milestone for a brand that got its start as a magazine 38 years ago. Most of the revenues in digital came from display advertising, where CPMs remained strong.’

“‘I think that’s a tribute to the power of the brand and its connection with the entrepreneurs who read Inc. and inc.com,’ he continues. ‘It’s also a tribute to our ability to spread our sponsors’ messages in all kinds of media—not just digital, but also print, video, live events and podcasts.’

“‘We also saw strong growth in branded content, where we really amped up our commitment this year and which we’ll be throwing even more resources behind in 2017.’

“Events were an important part of this year’s revenue flow. For the second year, in partnership with CNBC, Inc. put on its iCONIC Tour. Meanwhile, the keynote speaker at this year’s Inc. 500 gala was Tony Robbins, who has contributed to the fund that Beringer Capital tapped to recently acquire Adweek.”

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