Categories: OLD Media Moves

Inc. recruits blogger from BNET

Inc.com has recruited Geoffrey James, creator of the popular “Sales Machine” blog on CBS’s BNET site, to write a daily column on the “how to sell” needs of business owners and startups.

James is a veteran business journalist whose work has appeared in publications ranging from Men’s Health to Wired to SellingPower magazine. His blogs and columns provide advice from more than 100 experts, along with controversial opinions on management fads, bonehead marketing, and office politics.

The “Sales Machine” blog was BNET’s most-read feature, generating an average of more than 1 million page views a month, and won awards from both the Society of American Business Editors and Writers and the American Society of Business Publication Editors.

“Geoffrey knows how to talk to sales professionals — and more important, he knows how to get them thinking and talking,” says Inc.com editor Eric Schurenberg in a statement. “I’m personally delighted to be working with Geoffrey again. I can’t think of a better writer to kick off this engaging new phase in Inc.com’s editorial history.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.