Categories: OLD Media Moves

Inc. records most profitable year

Inc. magazine said Thursday that 2015 was its most profitable year in its history due to growth in advertising pages, a higher number of digital readers and circulation increases.

The 36-year-old magazine said it brought in $10 million in new advertising business during the year. In addition, it said that print revenue increased 10 percent and digital revenue increased 14 percent.

In addition, Inc. said that its paid circulation increased 1.4 percent and single copy sales rose 9 percent. Inc.com unique visitors rose 53 percent in 2015.

As a result of the growth, publisher John Donnelly has been promoted to chief revenue officer.

“Many try to jump on the bandwagon, but there is no stronger brand in the entrepreneurial world than Inc.,” said Inc. Media president and editor-in-chief Eric Schurenberg in a statement. “The results that Inc. achieved last year were amazing for any media company, much less one with a flagship print product. We could not be happier that our readers and advertisers have supported our brand so enthusiastically.”

Inc. also said that its sponsorship revenue for events rose 77 percent last year, and revenue for its Inc. 5000 list increased by 33 percent.

Inc. has seen 30 percent revenue growth in the past two years. If it achieves 12 percent revenue growth in 2016, it would quality for the Inc. 5000 list of the fastest-growing private companies in America.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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