Inc. magazine unveils redesign with June issue

Inc.’s June issue shows a redesign that is aimed at meeting the changing needs of its readers and integrating the print publication with its online operation.

The redesigned magazine features upgraded paper quality, richer cover stock, new typefaces, more white space, more photography and an entirely new structure that sets Inc.

In the next 12 months, Inc. will unveil new sections called Money, Technology, and Lessons from the Inc. 500.  Each section will consist of a mix of short idea-generating stories, infographics, and a new column by a leading entrepreneur.

Inc., which was founded in 1979, has also partnered with Layar, a media company that allows readers to dig deeper into any story simply by scanning the page with a smart phone. Once scanned, the pages come to life with videos, additional photography, and bonus content.

“We have always seen Inc. magazine as a title owned by the entrepreneurs who read it. Our redesign is a direct response to the changing habits of our audience and to the growing popularity and reach of our website and tablet edition,” said editor Eric Schurenberg in a statement. “The new Inc. will bring readers our best content, in the way they want it with technologies and insights that they simply can’t get anywhere else.”

In the first three months of this year, Inc. was down 9.7 percent in ad revenue to $6.9 million and down 11.9 percent in ad pages to 81.66.

Read the release here.