Inc. magazine grabbing the biz glossy spotlight

Christine Haughney of The New York Times writes for Monday’s paper about the rise of Inc. magazine.

Haughney writes, “But Inc. appears to be picking up on more than just an industry trend. According to the Alliance for Audited Media, the magazine’s total circulation over the last decade grew 22 percent to 763,962, from 625,824, a higher percentage of growth than Bloomberg Businessweek, Forbes, Fortune and Fast Company.

“In the last year, newsstand sales grew 45 percent, surpassed only by Fast Company, which grew 48 percent. (Fortune’s newsstand sales grew 12 percent, Bloomberg Businessweek’s rose 0.08 percent and Forbes’s suffered a 6 percent decline.) ComScore also shows that the number of unique visitors to Inc.’s site increased 117 percent, to 4.6 million in October, from 2.1 million the same time the year before.

“Inc. is also attracting more advertisers. Data provided by the magazine shows that its number of advertising pages grew 10 percent from January to October compared with the same period the year before. Ira Melnitsky, chief executive of Tourneau, which started advertising in Inc. this year, said the magazine targeted a ‘passionate audience’ of entrepreneurs.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.