Inc. hires Ledbetter from Reuters to be its editor

Jim Ledbetter of Reuters has been hired by Inc. magazine to be editor of its magazine and website, reports Lucia Moses of Adweek.

Moses writes, “Ledbetter’s departure follows some considerable upheaval at Reuters; the company last fall cut a reported 5 percent of its workforce and scrapped plans for its consumer-facing website, Reuters Next.

“‘With the decision that was made to not pursue Reuters Next, it kind of follows from that that the commitment to doing the opinion I was doing was probably not going to grow, so the job should stay the same,’ Ledbetter said. ‘But honestly, the opportunity to work with Eric Schurenberg was just too good to pass up under any circumstances.’

“A Reuters spokesman said the company plans to replace Ledbetter.

“At Inc., Ledbetter said he hopes to broaden the magazine’s audience beyond its core base of entrepreneurs. ‘If you look at so many issues in the American economy right now, they often center on issues that concern small businesses,’ he said. ‘I do think there are multiple audiences for what Inc. could and should produce.'”

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