Categories: OLD Media Moves

Inc. has most profitable year in a decade, expanding overseas

Inc. magazine has had its most profitable year since it was purchased by Joe Mansueto in 2005, reports Sara Guaglione of MediaPost.

Guaglione writes, “CRO John Donnelly pointed to a list of positive numbers for the publication, which focuses on content for entrepreneurs, start-ups and small business, as evidence that Inc. is ‘the fastest-growing business property in the US.’

“Web traffic is up 110% from two years ago and page views are up 105%. Video views have risen 68% this year. Inc.’s print magazine audience grew 9.1% since last year, according to data from market research and consulting firm Ipsos.

“Interestingly, 42% of Inc.com’s traffic came from outside the U.S., mostly from the U.K. and Europe, without any marketing to this region, Donnelly told Publishers Daily. This is a market share that Inc. plans to tap into in 2017. The company is opening an office in London to cover EMEA and is attracting interest from advertisers in Europe, he said.

“Inc. will create a team of 30 international contributors and dedicate a portion of the site to international and global entrepreneurship.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.