Media Moves

Inc. and Fast Company now environment friendly

June 7, 2007

Posted by Chris Roush

Beginning with the June issue of Inc. magazine, all Inc. and Fast Company newsstand and subscriber copies will be printed on 100 percent recycled paper. Â

Inc.“Printing our magazines on fully recycled paper and being a leader on the environmental front is a great way to reinforce the message we send to our 1.44 million subscribers on working smarter and creating the future of business,” said Mansueto Ventures CEO John Koten in a release.  “Doing our part to amplify environmentally responsible magazine publishing and leaving the world a better place is important to the values of our company.  We encourage all publishers to do the same.”

Inc. joins Fast Company, which made the switch in its newsstand and subscriber copies to 100 percent recycled paper with its February 2007 issue.  As a result, the magazine was honored last March by and with their first New Comer of the Year award for ‘leadership in environmental sustainability efforts in publishing.’

The recycled paper product used by Mansueto Ventures consists of 85 percent recycled post-consumer waste, 10 percent waste from unsold magazines and 5 percent recycled printer waste.  Germany-based LEIPA Georg, one of the world’s leading providers of recycled paper product for magazines, is supplying the recycled paper product for Inc. and Fast Company’s print issues.

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