iHeartMedia Indianapolis is partnering with Bloomberg Radio to launch Business News 97.5 FM, which will broadcast 24 hours of business radio news featuring experts and journalists in economics, politics and investment banking.
“As small businesses across the city work to rebuild after COVID-19, we are here with a station dedicated to rebuilding the American dream. Partnering with Bloomberg Radio, a leader in business and financial news, makes for the perfect formula in building a great audience for our advertisers,” said Brett Beshore, market president of iHeartMedia Indianapolis.
The station will also feature quality interviews with business executives and analysts, including Bloomberg hosts Lisa Abramowicz, Jonathan Ferro and Carol Massar.
“This is a unique format for a unique time. As the Indianapolis market continues pushing forward in a responsible fashion, we want to provide sound financial and business content to consumers looking to rebuild their personal and professional portfolios,” added Mike Killabrew, senior vice president of programming at iHeartMedia Indianapolis.