Detroit-based Crain Communications, owner of Autoweek, announcedthat it had struck a multi-year agreement with Hearst Magazines to operate Autoweek as a “digital and experiential brand.”
Hence, the car culture and motor sports company’s print edition will be coming to an end.
“As Crain continues to grow its B2B footprint, we felt Hearst was a perfect fit for our only consumer brand,” stated Crain Communications president-COO KC Crain.
Hearst said it was appointing Patrick Carone, who is currently head of special projects at Hearst Autos, to “oversee all content and digital initiatives across Autoweek.” Autoweek’s current publisher, Rory Carroll, will be staying at Crain in a new role.
Crain and Hearst did not immediately respond when asked if either company anticipated layoffs, or when the last print edition of Autoweek would be.
