How Wired wants to blow readers' minds

Marketwatch media columnist Jon Friedman writes Wednesday about Wired magazine and editor Chris Anderson‘s penchant for producing tech stories that are unexpected.

Friedman writes, “Wired sees technology as encompassing every subject, which enables the monthly magazine to come up with original ideas in every issue. Even when it covers widely discussed topics, like autism for example, Wired manages to find something fresh to say.

“I especially like the way Wired always stresses originality and creativity, two increasingly hard-to-find qualities in publishing circles these days.

“Many editors watch the competition closely and work in a defensive posture. Their primary motivation appears to be NOT missing a story. I wish they’d focus instead on consistently producing quality stuff — on any subject — and zigging when others are zagging. It’s all about serving the readers, and Anderson apparently feels the same way.”

Read more here.