How Wired explains how the future is changing today

Wired editor in chief Scott Dadich talked with Alexandra Steigrad of Women’s Wear Daily about tech and the magazine.

Here is an excerpt:

Wired breaks news, and with that comes the need to own a story and chase it. How does Wired separate itself from news outlets?

The metric is — as journalists — is there something we’re bringing to the awareness of the world in a way that is meaningful to an optimistic, authoritative look at how the future is changing around us today? That’s one set of decisions. Or is this something where we have to embed for nine months to be able to characterize it appropriately in the greater context of innovation or design and technology? That decision matrix is really a play on how we’re going to assign.

Is there something about Wired that calls for that approach?

I’ve tried to encourage a more inclusive worldview in the scope of stories that we assign. The other fact that has nothing to do with me is that the world has come more into the framework that Wired covers — the fact that social media is going to play a significant role in the presidential election this cycle has nothing to do with what I’ve done. It’s about the way that the world has changed. From media to politics to sex and religion, and policy, and cultural issues like “Black Lives Matter,” we’ve been able to tap into a conversation that’s playing out on a national and international stage, and do so with some authority and a unique perspective of having been around that for a quarter of a century.

Read more here.