OLD Media Moves

How traffic reporters dealt with the pandemic

September 17, 2020

Posted by Chris Roush

Zlati Meyer of Fast Company writes about the plight of traffic reporters, who suddenly had little to cover when traffic plummeted during the pandemic.

Meyer writes, “As the COVID-19 pandemic made going to work some place other than a kitchen table obsolete, every metropolitan area in the United States saw a virtual halt to its car travel. Gone were the school buses, mass transit, college students driving to campus, and ticket holders heading to sporting events.

“Traffic was at a standstill, because there was none.

“But while other professions were able to shift—Zoom management meetings, telemedicine, online teaching, and the like—traffic reporters were jammed. Unlike their entertainment, sports, politics, health, and business brethren, they had nothing to report on.

“‘It went from a full-capacity rush hour to about 50% of the rush hour,’ recalls Whitaker, a 51-year veteran. ‘We were sitting there kind of twiddling our thumbs. In our business, it’s harder to say nothing than to be busy with lot of problems.'”

Read more here.

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