How TheStreet’s CEO became a success in financial content

Hadley Catalano of The Glass Hammer profiled TheStreet CEO Elisabeth DeMarse and her career.

Catalano writes, “After Western Union and a brief stint at Quotron, an early financial information space, the motivated young professional took a job as head of marketing in the late ‘80s for then up-and-coming company, Bloomberg L.P. With just a couple hundred employees at the time, DeMarse, ’employee number 217,’ joined Bloomberg during its formative years when the company was a ‘rocket ship’ propelling forward into the new, unchartered territory of digital financial analysis.

“Years later, when Michael Bloomberg left the company to pursue the mayoral candidacy, DeMarse –knowing her tenure with politics expired long ago – opted to continue down her forged path of information technology. Coming off of several successful media property creations at Bloomberg, DeMarse was soon recruited by Jeff Cunningham, the iconic Publisher of Forbes, to run the public company iLife.com. As the new CEO, she engineered the turnaround of the sinking business, bringing it back from financial turmoil and rebranding iLife into Bankrate.com. The success of the image change and rapid growth of Bankrate’s shareholder revenue not only secured DeMarse’s fascination with finances and the power of the Internet, but helped solidify the marketing executive as a reputable, prominent, and innovative leader in her field.

The reputation that DeMarse established help her found another digital financial content company, Creditcards.com, which she eventually sold to her former employer. Moving into the online media profession, she accepted the position of CEO in 2010 of Newser.com.”

Read more here.