Media Moves

How the WSJ thinks about design

February 4, 2021

Posted by Chris Roush

Thomas Williams, the vice president of design at The Wall Street Journal, writes about its strategy.

Williams writes, “At WSJ Design, we work extensively on design systems, principles and guidelines that inform our product design and user experience. Each of these are essential to our work, but are often more detailed than what we require on a practical day-to-day level. Therefore we have developed a short and simple guide that serves as a “cheat sheet” for us to easily reference on a daily basis. Further to this, it provides insight into how we think about design as part of Digital Experience & Strategy teams and collaborators.

“Design with what already exists

“Whenever possible, we design with proven elements and components from our design system (repository of components), ensuring consistency and efficiency.

“Design with context for the platform

“We embrace native patterns and technologies, ensuring that the experiences we design are always appropriate for the platform (, WSJ apps, etc.).”

Read more here.

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