How the WSJ is making push alerts more personal

Joseph Lichterman of the Nieman Journalism Lab spoke with Wall Street Journal executive mobile editor David Ho about how the business newspaper is making its push alerts more personal.

Here is an excerpt of what Ho said:

We’re working to bring people more customization options and more targeted options in our apps. We’re moving toward a place where alerts are targeted for different people on different platforms and different devices.

It’s an interesting challenge. The Journal, traditionally, was known as a business-oriented publication, and while it still has that core business audience and very strong business coverage, now it’s much broader than that.The Journal has become a general-interest news publication that covers all the news all over the world. But there’s still that core audience that needs more specific business information. We’re going to be investing even more in that.

That’s part of the targeting and customization [we’re doing]: offering the people who are interested in business news and the markets that information, while everyone else doesn’t necessarily have to [see it]. You’re going to see this evolve over time, as we can get more targeted information out to people.

Read more here.