OLD Media Moves

How the WSJ connects with readers during the pandemic

May 20, 2020

Posted by Chris Roush

Deputy community editor Carrie Reynolds and new audiences chief Ebony Reed at the Wall Street Journal talk about how it is connecting with readers stuck at home during the pandemic.

Reynolds and Reed write, “For many news readers, the coronavirus pandemic has sparked an urgent desire for useful information from a trustworthy source, presented in accessible and easy-to-use ways. It has also created new needs, such as wanting a sense of connection, or a space for reflection.

“At The Wall Street Journal, the Audience Voices and New Audiences teams have been working on projects to serve readers and further their interactions with us. While working during the coronavirus crisis has been a challenge, it also has been an opportunity for innovation. It has required us to think in new directions as we strive to engage and serve the many new readers who have turned to The Wall Street Journal in recent weeks as well as our longtime readers.

“Our audience projects have included reader questionnaires, experimentation with poetry and audio and even asking a group of lawyers to share their Covid-19 questions.

“Here’s a look at some of the WSJ audiences teams’ projects in recent weeks, how we did it and what we learned.”

Read more here.

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