How the Wirecutter will handle the shopping rush

Max Willens of Digiday writes about how tech news site Wirecutter will push its new deals section during the holiday shopping season.

Willens writes, “Starting on Nov. 23 and rolling into next week, all 65 of those edit staffers will work in shifts to sift through a fire hose of deal offers coming from the retailers participating in America’s biggest digital shopping weekend, looking for discounts on the hundreds of items its staffers have already reviewed.

“‘This is a companywide priority,’ said Adam Burakowski, Wirecutter’s deals editor. ‘There’s a lot of growth potential in just improving what we do already.’

“Once its staffers find something enticing, either with the help of software or through their own sources at retailers, they’ll put them on a special Wirecutter deals page that is going live on Nov. 22, using a CMS their developers overhauled so editorial staffers can get an offer onto the page in under one minute, according to editors.

“Though Wirecutter built its name through exhaustively researched and thorough product reviews, its coverage of e-commerce deals has helped it build a recurring audience. Its deals page regularly ranks among the top five most popular pages on Wirecutter’s site, month in and month out, Burakowski said.”

Read more here.