Categories: OLD Media Moves

How the Wall Street Journal beats competitors on social media

Christopher Ratcliff of Econsultancy writes about The Wall Street Journal‘s strategy of engaging with its readers using Twitter and Facebook, resulting in more followers than rivals Bloomberg News and the Financial Times.

Ratcliff writes, “WSJ was the first to break the story of Phillip Seymour Hoffman’s death on 2 February and during the course of the evening the WSJ website experienced major technical difficulties.

“Heron and other reporters claim to have answered as many of the thousands of users’ questions as they possibly could within a fairly small window of time, and did so from their personal Twitter accounts.

“Although I would criticise the fact that WSJ doesn’t seem to engage with its Twitter followers and Facebook commenters as the above above quote suggests. There’s very little engagement to be found scrolling through the last two weeks of output.

“It seems WSJ has nailed how to broadcast effectively on social media, but isn’t quite practicing what it preaches yet on the ‘human touch’.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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