Categories: OLD Media Moves

How the Financial Times’ paywall has paid off

Cale Guthrie Weissman of Fast Company writes about the success of The Financial Times’ paywall while other publishers gave away content for free

Weissman writes, “Late last year, the Financial Times reached a pretty big milestone: It exceeded 900,000 paying subscriptions, both print and digital – up from 780,000 in 2015. That’s no small feat for a media company that, like all other media companies, is facing the constant perils and headwinds of digital advertising.

“But for John Ridding, the FT‘s CEO, this announcement felt inevitable. ‘We’ve been using our subscription business for the better part of a decade,’ he tells me. ‘People thought we were a little crazy.’

“That’s no longer the case.

“Every year publishers flock to business trends like moths to flames. Most recently, the pivot d l’année was to social video, in large part to please Facebook’s algorithm. This bet isn’t panning out as planned, as Facebook tends to change its algorithm from time to time and throw media brands’ best-laid plans off-kilter. Most recently came this week’s news that Facebook is going to de-emphasize content from brand and Pages to focus on posts from friends and family. As such trends ultimately let publishers down, some media companies are going retro and looking toward the age-old business model of subscriptions.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

PCWorld executive editor Ung dies at 58

PCWorld executive editor Gordon Mah Ung, a tireless journalist we once described as a founding father…

6 hours ago

CNBC taps Sullivan as “Power Lunch” co-anchor

CNBC senior vice president Dan Colarusso sent out the following on Monday: Before this year comes to…

1 day ago

Business Insider hires Brooks as standards editor

Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm excited to share…

1 day ago

Is this the end of CoinDesk as we know it?

Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…

2 days ago

LinkedIn finance editor Singh departs

Manas Pratap Singh, finance editor for LinkedIn News Europe, has left for a new opportunity…

3 days ago

Washington Post announces start of third newsroom

Washington Post executive editor Matt Murray sent out the following on Friday: Dear All, Over the last…

4 days ago