On Record PR’s Gina Rubel spoke with Lizzy McLellan, business of law editor at ALM Media, about her job and how she covers the business of law.
Here is an excerpt:
As a business of law team leader at American Lawyer Media (ALM), what are your goals? What are the types of things you want to hear about now as a result of COVID-19?
We’re always looking to provide the best intelligence to our readers. Our readers tend to be people in the legal community. We’re looking to dig in and see who’s doing innovative things, and who’s making meaningful change in one way or another. I mentioned the people side of a law firm earlier. We want to know how people relate to each other within their firms and how firms are going about finding the best people, as well as how more diverse viewpoints will help their business move forward. We try to get the “how” and “why.”
Anyone can tell you the “what,” but we are curious about HOW law firms, law companies, in-house departments, and different stakeholders are moving things forward. How are they addressing challenges and why are they doing it that way? What’s the motivating factor behind it? Whether it’s a story about law firm technology and innovation, or lateral moves, mergers, diversity or law firm marketing, those are all topics we’re looking to answer “how” and “why.”
Read more here.