How Tech Ticker is different than other business media

Patrick Phillips of I Want Media talks with Sarah Lacy, the BusinessWeek.com columnist and co-host of Yahoo’s new “Tech Ticker” video show online about its business coverage.

Here is an excerpt:

IWM: Does “Tech Ticker” compete with television business news like, say, CNBC and Fox Business Network?

Yes and no. We only cover tech, and even though tech is generally the most dominant subject on any business outlet, we still don’t have the same pressure to cover everything.

The bigger difference to me is the blog format. There is no “filler” on “Tech Ticker” because we don’t have 24-hours of air time to fill. We focus on important and untold stories and tell them well. And we rely on Yahoo’s partnerships with other media to fill out the rest.

We’re utilizing the blog format to focus on tech stories and aggregate the rest from partners. We’re not a live network; we’ve got a very lean staff. You can count us on two hands — which I find amazing, if you check out the quality.

Also, we’re not dictating how people consume “Tech Ticker.” You can come to our main page and leave it up all day, watching new segments rotating into the player. Our videos are also ticker-ized and embeddable. It’s possible many people just see “Tech Ticker” when their favorite blog grabs a clip or by doing a Yahoo Finance search on a stock and stumbling onto a particular story. That’s fine with us. It’s a very modern approach.

Read more here.