Categories: OLD Media Moves

How Tech Ticker is different than other business media

Patrick Phillips of I Want Media talks with Sarah Lacy, the BusinessWeek.com columnist and co-host of Yahoo’s new “Tech Ticker” video show online about its business coverage.

Here is an excerpt:

IWM: Does “Tech Ticker” compete with television business news like, say, CNBC and Fox Business Network?

Yes and no. We only cover tech, and even though tech is generally the most dominant subject on any business outlet, we still don’t have the same pressure to cover everything.

The bigger difference to me is the blog format. There is no “filler” on “Tech Ticker” because we don’t have 24-hours of air time to fill. We focus on important and untold stories and tell them well. And we rely on Yahoo’s partnerships with other media to fill out the rest.

We’re utilizing the blog format to focus on tech stories and aggregate the rest from partners. We’re not a live network; we’ve got a very lean staff. You can count us on two hands — which I find amazing, if you check out the quality.

Also, we’re not dictating how people consume “Tech Ticker.” You can come to our main page and leave it up all day, watching new segments rotating into the player. Our videos are also ticker-ized and embeddable. It’s possible many people just see “Tech Ticker” when their favorite blog grabs a clip or by doing a Yahoo Finance search on a stock and stumbling onto a particular story. That’s fine with us. It’s a very modern approach.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Wired senior writer Meaker is departing

Morgan Meaker, a senior writer for Wired covering Europe, is leaving the publication after three…

8 hours ago

CNBC’s head of events departing after 28 years

Nick Dunn, who is currently head of CNBC Events as senior vice president and managing…

8 hours ago

WSJ taps Beaudette to oversee business, finance and economy

Wall Street Journal editor in chief Emma Tucker sent out the following on Friday: Dear…

17 hours ago

NY Times taps Searcey to cover wealth and power

New York Times metro editor Nestor Ramos sent out the following on Friday: We are delighted to…

19 hours ago

The evolution of the WSJ beyond finance

Rahat Kapur of Campaign looks at the evolution The Wall Street Journal. Kapur writes, "The transformation…

1 day ago

Silicon Valley Biz Journal seeks a reporter

This position will be Hybrid in the office/market 3 days per week, and those days…

1 day ago