Categories: OLD Media Moves

How tech news blogs have gone mainstream

Well-known tech blogger Robert Scoble writes about how the tech news blogs have become more like their print cousins and have become more traditional news outlets.

Scoble writes, “Tech blogging has become way too controlled by PR agents. You might not realize it, but the top blogs are contacted by PR folks dozens of times per day. This is why you’ll see 15 stories all appear on Techmeme at the same time. All with the same news. Only a few of whom slow down to ask ‘is this really useful.’

“See, we’ve all learned that getting out in the first two minutes is worth a lot of traffic. Particularly if you are writing about an Apple news release.

“Watch on Wednesday afternoon as the press, er bloggers, all file the same news story, albeit each with a different sensationalized headline. I’ve played that game and done it as well as anyone.

“If you decide not to play that game then you stop getting invited to the coolest events. It’s how the game is played and it ensures that the bloggers all turn into a bunch of news junkies who love talking about the latest Yahoo rumors.”

Read more here.

Recent Posts

Dynamo hires former Business Insider executive editor Harrington

Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

1 day ago

Bloomberg TV hires Kerubo as desk producer

Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

1 day ago

Jittery CNBC staff reassured by new boss

In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

1 day ago

Making business news accessible to a wider audience

Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

1 day ago

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

1 day ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

1 day ago