New York Times business columnist David Carr writes Thursday about how deceased Apple CEO Steve Jobs impacted business journalism.
Carr writes, “Which brings us back to how he changed business journalism — its image and its attractiveness. Because he was a showman, because he made interesting things that consumers cared about, readers began to follow his products as they might a band or their favorite team. Being an Apple user became a marker of cultural identity and conveyed cool. Some of that splashed onto those who covered business.
“Now, young reporters with good prospects often start in business coverage, becoming conversant in unit sales, earnings per share, and Ebidta. The best and brightest of them can be found chasing the latest rumor out of Silicon Valley or peering under the hood of the just-hatched start-up. There are a lot of forces in play that make that so, but you’d have to credit Steve Jobs with making business something that did not belong to the suits.
“Business reporters hated Apple’s secrecy and found Mr. Jobs’s arrogance wearying, but we all knew that our craft picked up some glitz and esteem because of his involvement. Our readers, his consumers, cared about the guy and everything he did. He made business cool by using it to make cool stuff. It was fun to be along for the ride.”
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