OLD Media Moves

How Ruhle will change business reporting at NBC

Stephanie Ruhle

Brian Steinberg of Variety writes about how new NBC chief business correspondent Stephanie Ruhle will change business coverage at the network.

Steinberg reports, “Ruhle expects to cover bigger issues relevant to NBC News’ broader general audience, she says, such as the growing divide between workers and management; how corporations are tackling climate change; and how shifts in technology and environment will affect consumers. She also hopes to interview CEOs about their views on the way the world and business are transforming, rather than their outlook on the next quarter’s worth of EBITDA.

“‘We see CEOs almost entirely on business TV, and they just talk about their company and things that will help move their stock,’ Ruhle notes. But a general audience might want to hear from executives about their views on bigger issues like how the direction of capitalism, wealth gaps, or climate change, she adds. ‘What a vantage point they have – if we can bring that to our audience.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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