How Reuters is expanding its consumer business
Jessica Davies of Digiday looks at how Reuters is expanding its consumer news business.
Davies writes, “The news giant, which has 250 staffers dedicated to consumer publishing globally, wants to modernize how it presents content on all 17 of its editions. So far, that has involved reorganizing thousands of articles into newly redesigned topic channels such as The Future of Money, The Trump Effect, North Korea and Investigations. The publisher is testing this on the U.S. edition and plans to extend it internationally in the next six months.
“In conjunction with these changes, the six-person London-based mobile team is developing a new mobile app. The plan is for the mobile app to launch first in the spring, with the remaining 16 international editions, including the U.K., to be updated in the next six months.
“With these updates, Reuters hopes to give its users the chance to personalize their news feeds by selecting the most relevant topic channels for them. This method has worked well for the Reuters TV app — the first of its consumer products to feature personalized video news feeds.”
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