Ayurella Horn-Muller of Forbes writes about the success of Morning Brew, which delivers business news in a daily email that can be digested in five minutes:
Horn Muller writes, “Fast forward two years and the email service has successfully sprung onto the biz journalism scene, reportedly growing by 35 to 40 thousand readers per week. Now a team of 11, Morning Brew has scaled their native advertising model (how they make money) and newsletter audience from 100,00 subscribers to 800,000 in eleven months.
“Beyond numbers of readers, how do they measure success? For a company that prioritizes building brand loyalty with their subscribers, engagement levels are everything. The team at Morning Brew measure their audience’s propensity to read their everyday rundowns through the usual channels: traffic, daily unique open rates and story engagement figures. Right now, they’re at a daily unique open rate average of 45%; almost 10% higher than the industry aggregate. They’re interested in utilizing this elevated user engagement rate by discovering the pulse of future business leaders, as well as assessing how the demographic thinks about different industries and habits.”
Read more here.
