Categories: OLD Media Moves

How is "Freedom Watch" doing on Fox Business?

Steve Krakauer of Mediaite examines the ratings of “Freedom Watch,” the Fox Business Network show on Saturdays that is anchored by Judge Andrew Napolitano.

Krakauer writes, “We asked a source inside Fox Business who has seen the numbers to share ratings data for the new show. The source gave Mediaite a peek at the numbers for the show and while it has performed okay, it’s by no means the highest rated show on the network. Instead, that belongs to the show that has been the highest since it debuted back in OctoberDon Imus‘ morning show. That program averages around a steady 110,000 total viewers, occasionally topping CNBC’s Squawk Box. Other strong performers are John Stossel, Stuart Varney and Neil Cavuto.

“Instead, Freedom Watch has been more volatile, occasionally reaching into the 90,000 total viewer range but more often averaging around 44,000, like it did July 24. From what we’re told the encores average in the 40,000-50,000 total viewer range. In the A25-54 demographic, the program got 9,000 July 24.

“While the total viewer average is low, it does show that the program, a weekend morning show, is developing an audience. And as it continues to feature high profile guests – from Sarah Palin to Ann Coulter to Beck – those numbers will likely grow.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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