How Insider measures the performance of its reporters
Kayleigh Barber of Digiday looks at how Insider is using metrics to measure the performance of its reporters.
Barber reports, “At Insider, where each reporter must earn a specific amount of page views, unique visitors or subscriptions every month, that responsibility — and the system that enforces it — has gone from draining to confusing as the Axel Springer-owned publisher has shifted more of its focus to subscriptions.
“Now, in the wake of Insider staffers’ decision to form a union, changes are likely coming for a system that some writers found so stressful it prompted them to quit.
“‘As we’ve grown as a newsroom and the breadth and depth of our reporting, sometimes that clashes with a rigid metric system,’ said Rebecca Ungarino, a senior finance reporter and an organizing committee member of the Insider Union.
“While opinions vary on whether this measurement system is necessary, or healthy for an editorial operation, at least having a better understanding of it (as well as negotiating how it works) was a key part of the Insider Union’s platform when it was announced earlier this week. The union was organized by a group of U.S.-based journalists in the Insider newsroom.”
Read more here.