How FT Tilt will cover emerging markets

Robert Andrews of PaidContent.org interviewed Paul Murphy, the editor in chief of FT Tilt, a new site from the Financial Times covering emerging market economies.

Andrews writes, “Papers like the FT already cover emerging-markets business. But Murphy wants to go deeper: ‘We have to be respectful of how well informed and intelligent our readers are.

“‘We’re going after a very, very professional audience who know their stuff. We have to match that in terms of the quality and depth and granularity of our coverage. These are not people who want general stories about ‘The Rise Of China’ or something similar.

“‘We did quite a lot of research in to this — feedback was that this audience want companies and markets in these fast-growing regions covered to a similar depth that we cover companies and markets in the west. That isn’t really happening at the moment. It comes down to resources — most papers have cut back on international staff quite dramatically in the last decade.

“‘Western business media generally is very fixated with London and New York – an M&A deal worth $500 billion gets on to the front page and yet a deal in India or Dubai that’s $20 billion ends up on page 136, below the fold and restricted to 100 words. The news agenda is out of sync with the general economy and business.'”

Read more here.