How Fox Business Network became a success

Chris Ariens of Adweek writes about Fox Business Network’s success as it celebrates its 10th anniversary.

Ariens writes, “With heavy emphasis on the presidential election and first months of the Trump administration, FBN has been the most-watched business news channel for the last year. (CNBC, however, continues to lead among younger viewers, which matters most to advertisers.) It also has 17 times more advertisers today than it did at launch, turning its first profit in 2011.

“According to FBN anchor, svp and managing editor Neil Cavuto, it was the November 2015 Republican presidential debate—the first hosted by FBN—that proved a critical turning point in the network’s rise to the top.

“‘People who knew little about us had a chance to see us,’ said Cavuto. ‘We were measured, focused and clear without one hint of drama.’

“What has continued to make FBN stand out from its TV and digital competitors is ‘perspective,’ he added.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.