Jon Friedman of Marketwatch offers suggestions Monday for Fox Business Network and Bloomberg Television on how they can get the upper hand against rival CNBC.
“Bloomberg TV has an advantage that neither CNBC nor Fox Business can claim. In addition to its TV ranks, Bloomberg’s in-house news division boasts one of the biggest and most professional reporting operations anywhere.
“This resource can be a major asset to Bloomberg. Its staff has a rich reputation for breaking big stories and for publishing miles of copy. If Bloomberg can find a way to jazz up its broadcasts while maintaining its journalistic integrity, it would have a better product.
“Bloomberg also should come up with feature-oriented shows that resonate with viewers. Its vanilla style has become predictable.”
Read more here.
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From what I have observed of the reaction to the CNBC-Jon Stewart dust-up and viewers reaction to it... the only way BTV or Fox can beat CNBC is by going back in time - say about 20 years and starting all over again by branding themselves as the number one place to go for business news on tv - there is clearly in the end only enough eyeballs for one of these nets to be successful. Eventually there will likely only be one broadcaster for this kind of news... while the others may live on in some form on-line.
Be sure to read this commentary in the Columbia Journalism Review website on NBC's handling of this:
http://www.cjr.org/the_audit/nyt_lets_nbcs_zucker_spin_away.php
Tony is right. Keep in mind that CNNfN and the old Financial News Network used to take a sober approach to business news, and each was run off the tube by CNBC.
Why? Because that is what the market, the viewers and advertisers, demanded.