Jon Friedman of Marketwatch offers suggestions Monday for Fox Business Network and Bloomberg Television on how they can get the upper hand against rival CNBC.
Friedman writes, “Throughout its history, Bloomberg TV has reflected the style of Bloomberg News. Any signs of pizzazz have been all but verboten. Its calling card is a straightforward, no-frills approach to the day’s news. That may change. Experts inside and outside Bloomberg now suspect that it will try hard to ratchet up its creative level.
“Bloomberg TV has an advantage that neither CNBC nor Fox Business can claim. In addition to its TV ranks, Bloomberg’s in-house news division boasts one of the biggest and most professional reporting operations anywhere.
“This resource can be a major asset to Bloomberg. Its staff has a rich reputation for breaking big stories and for publishing miles of copy. If Bloomberg can find a way to jazz up its broadcasts while maintaining its journalistic integrity, it would have a better product.
“Bloomberg also should come up with feature-oriented shows that resonate with viewers. Its vanilla style has become predictable.”
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