How Forbes is helping underrepresented groups and businesses

Mariah Cooper of Campaign US writes about how Forbes is elevating the voices of underrepresented businesses and nonprofits through Forbes EQ.

Cooper writes, “In partnership with the Diversity Marketing Consortium, Forbes EQ selects nonprofits and for-profit participants to share their stories, expertise and thought leadership on the platform. Forbes looks for organizations that cover key areas around education, awareness, justice and reform, and health and wellness.

“The initiative kicks off with two nonprofits, Management Leadership for Tomorrow and the National Diversity Council, and three for-profit participants, including Malomo, Lumin and Cashdrop, which will run content on Forbes for six months.

“Forbes EQ is an extension of Forbes’ Representation & Inclusion practice, launched in early 2020 as marketers began to demand more diversity and inclusion in their messages and among their staff. Understanding this need, Forbes sought to engage with diverse communities on meaningful discussions.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.