How Forbes is changing journalism

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1 Response

  1. Darrell Delamaide says:

    Lew talks as if the concept “vested interest” didn’t exist.

    “Audience members with deep topic-specific expertise successfully took on quite a few professional journalists with far less knowledge,” he says in describing how the Web created new possibilities for corporate interests to follow Mobil’s pioneering efforts to tell the American public the truth about energy.

    Right. These “audience members” also have an agenda, and one of the traditional roles of those editorial gatekeepers that Lew is now ready to dispense with is to put that agenda in context. Yes, the Web permits a dialogue, and those interested in the insights of Intel staffers can go to Intel’s site.

    I think we all embrace the diversity of ideas, opinions and informations that the Web makes available. My question is why Forbes as a Web site should be the aggregator of all this wonderful content from “marketers” and “consumers”. Will it be open to absolutely everyone or is someone still deciding which choice Intel pieces will be “republished”? Calling SAP “our first digital AdVoice partner” certainly seems to suggest that these corporate shils will pay to have their content on the Forbes site and presumably since everything will be “transparent” that fact will that be disclosed.

    Why not, really? But then the headline above should cut out the last word to read “How Forbes is changing.” Call the new Forbes what you will — a content marketplace, a corporate-consumer dialogue, a hack forum — it has nothing to do with journalism.

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