Lewis Dvorkin, who oversees content at Forbes magazine, writes about how the media world is changing how it delivers information about businesses.
Dvorkin writes, “Intel, already both a blogger and tweeter, recently launched Free Press, a news section on its corporate web site with technology articles written by Intel staffers (some even have journalism credentials). Intel hopes to attract an audience, but it’s also making these stories available to be republished by traditional news organizations, many of which now have fewer resources for original reporting.
“At Forbes, we’re beginning to open up our print and digital platforms so many more knowledgeable and credible content creators can provide information and perspective and connect with one another. In doing so, we will be totally transparent. All participants will be clearly identified, delineated and labeled.
“Audience participation has long been part of Forbes.com. With the launch of this year’s Forbes 400, we began to place reader content in the contextual flow of the pages of our magazine (and there is much more to come). In next week’s issue we introduce a similar concept for advertisers. Today, SAP, a leading business software company, became our first digital AdVoice partner.”
Read more here.
