How Forbes digital revenue grew

Mumbrella Asia’s editor Robin Hicks spoke with Forbes chief revenue officer Mark Howard about its strategy.

Here is an excerpt:

Mark, 70 per cent of Forbes’ ad revenue now comes from digital. Can you explain how that shift has come about?

We launched the first Forbes website in 1996. We ran the print and digital business separately. We had to focus resources from a sales and marketing perspective just on digital, as that business had the opportunity to grow.

In 2009, when the recession hit, we integrated the two businesses. Until today, we’ve been very aggressive and have seen fast growth from the digital side. In 2013, digital and print became the same in terms of revenue.

How is print revenue faring?

Print ad revenue has remained constant for the last several years.

Read more here.