How entrepreneurs can work more effectively with biz reporters

Elham P. Mohammadi writes for Entrepreneur writes about how entrepreneurs can work more effectively with the business media.

Mohammadi writes, “When a journalist or a media writer is approached by a startup, the first thing they usually do is to check the company’s website. Here’s what you can do to make their life easier:

“Write a short, straightforward bio for your company. Most of the time, there’s no need to be intentionally ambiguous, get philosophical, or use technical terms when presenting your company.

“In a few sentences at the top of your home page, explain clearly what you’re doing and save the journalist the hassle of having to decode your mission and vision.

“You can use the About section of your website to talk about your personal journey and the aha moment that led you down the road of entrepreneurship. While you’re at it, make sure your LinkedIn profile is updated as well. LinkedIn is another primary destination for media representatives who want to find more information about you.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.