How does Apple hold biz media's interest?

Josh Wolf of CNET Networks writes Tuesday that Apple holds an unusual grip on the business media that borders on being excessive.

Wolf wrote, “The most perplexing aspect of Apple’s cult-like position in our society is the way the company manages to consistently invoke the press’ interest.

“It’s still unclear exactly what Apple will be introducing at their press event tomorrow, but the mainstream media is already talking. Usually when companies host a media event to launch a new product, the product is the news. For Apple, the event itself becomes news. In today’s San Francisco Chronicle, the lead headline on the front page of the Business section reads, “What news awaits the Apple faithful?” The article goes on to surface the various rumors that have been percolating on the various apple rumors sites. Even the headline itself, invokes the almost religious zeal that Mac aficionados hold close to their heart.

“Two months ago an even greater fury developed surrounding Apple’s first foray into the cellular market, and unlike tomorrow’s announcement, the iPhone’s intimate details had all been revealed when it was announced at this year’s Macworld Conference and Expo. What is it about this company that ensures that everything they do will land a sizable amount of press coverage?”

Read more here.