OLD Media Moves

How Business Insider reporter Warren broke the SoulCycle story

November 18, 2020

Posted by Erica Thompson

Katie Warren

Business Insider reporter Katie Warren spoke about how she broke the story on SoulCycle trainers having relationships with clients.

Here is an excerpt:

Talk about your reporting process for the piece. How long did it take to come together?

I started working on this soon after I wrapped up my previous SoulCycle piece and spent about a month reporting it while working on a few other stories at the same time. I started by going back to many of my most helpful sources for the previous story. For everyone I spoke to, I always asked them who else I should try reaching out to and asked them to connect me with other sources if possible. I also found many new sources by scouring LinkedIn and even Instagram for people who had tagged photos at certain SoulCycle studios.

Weekly check-ins with my editor helped guide the reporting process. I went back to some sources several times to nail down specific stories. After most of the reporting was done and we knew the gist of the story, we put together an outline and then I started writing. I almost always do additional reporting as I’m drafting the story and I see where there’s a hole or where I need to go back to a source for clarification on something.

To read more, go here.

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