How Bloomberg’s “Hello World” is using Snapchat

Ricardo Bilton of the Nieman Journalism Lab writes Monday about “Hello World,” a new show from Bloomberg airing online and on television.

Bilton writes, “The project is a departure from the bulk of Bloomberg’s television output, which consists largely of traditional daily finance and politics coverage from talking heads in television studios. Hello World, in comparison, is meant to be more accessible and easier for the average person to absorb. The show, for example, weaves in Snapchat videos from Vance and the Hello World crew in an effort to make viewers feel as if they’re a part of the journey. (Snapchat says that Hello World is the first show to use snaps in such a way.)

“While the show’s runtime lends itself well to television, where it will eventually air, Hello World is also produced so that it can be easily chopped up into segments that are easier to watch and share online.

“‘With video on the web, the most important thing is that we meet the audience eye-to-eye. We want to have a conversation with the audience, not speak down to them or oversimplify things,’ said Michael Shane, managing editor of Bloomberg Digital.”

Read more here.