How Bloomberg TV’s Betty Liu uses social media

Hannah Yi of Digiday writes about how Bloomberg Television anchor Betty Liu uses social media to build her brand.

Yi writes, “Every morning is a busy rush but Liu carries the same ease and professionalism when on set and interviewing entrepreneur Richard Branson or billionaire Warren Buffett or simply talking to one of her Bloomberg producers. Her goal is to always connect, whether it’s to her guests or even her followers on social media.

“Liu is active on Instagram and Twitter. There are the usual television anchor photos with upcoming guests or tweets promoting her show. But her feed can get more personal. There are Instagram posts of her blowing raspberries while her stylist combs her hair, selfies dolled up before a show, and selfies in a baseball cap while on vacation. Even her twin boys make cameos in her social media life.

“Liu is comfortable offline and in the anchor seat as well, even when she is the only female minority on set, which is often. She said growing up as a Chinese immigrant in Philadelphia exposed her early on to a diverse range of people.

“‘I connect to people from every single background and it doesn’t just have to do with billionaires and millionaires, but I connect to all races and all dimensions. I bring that back to my upbringing,’ Liu said.”

Read more here.