OLD Media Moves

How Bloomberg TV nailed the Supreme Court story

June 29, 2012

Posted by Chris Roush

Erik Wemple of The Washington Post writes about how Bloomberg Television’s coverage of the U.S. Supreme Court decision Thursday was excellent while its competitors lagged behind.

Wemple writes, “According to a Bloomberg spokesperson, this is how that report came together:

“Bloomberg News reporter Greg Stohr was on location when the decision was handed out this morning. Stohr has been covering the high court for more than a decade.

“Once he received the decision, Stohr read it very quickly. ‘He actually read through the entire opinion and was able to make an accurate call,’ says a company spokesperson.

“After he finished reading the decision, Stohr pumped a headline into the Bloomberg system. That headline — that the health-care legislation had been upheld — hit Bloomberg’s famous info-terminals. Bloomberg TV anchors are hooked up to the same feed.

“Schatzker grabbed the headline and used it to make the statement transcripted above. The anchor worked at Bloomberg News for nearly a decade before anchoring, and he said through a company spokesperson that such experience afforded him a high degree of confidence in how the headlines are generated. ‘He knows how much time, preparation and care go into getting’ them right, says the spokesperson.”

Read more here.

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