How Bloomberg Technology continues to roll out new features

Aki Ito, Bloomberg Technology’s digital editor, talks about the new Technology site, highlighting some of the newer features like the Bloomberg Startups Barometer.

Here is an excerpt:

Q: Since the Bloomberg Technology launch, you’ve rolled out a newsletter, a podcast, a video series on robots, live video shows, and new data tools. So, the launch was really the start of things for you?

A: That’s right. We rolled out two weekly digital live video shows, which is something we’ve never done before at Bloomberg. We have these new data tools – The Global Technology Tracker, for instance, which is bringing more art, more data-driven context into our stories about the most influential publicly traded companies in the industry.

One of the big things we really wanted to do was to more deeply integrate the newly branded Bloomberg Technology television show, formerly called Bloomberg West, into our daily coverage and our website. Emily Chang hosts the show, which airs live from San Francisco every weekday. When the show is live, you’ll see on the video player takes over the first part of the screen on Bloomberg.com/technology. We rolled out a ton of new things at once, and we’ve already been tweaking some of these things as we learn what works and what doesn’t.

Q: And you just launched the new U.S. Startups Barometer.

The Bloomberg U.S. Startups Barometer is a new kind of economic indicator – it’s  a weekly update on the state of the ecosystem for venture capital-backed private technology companies. The numbers that are currently the industry benchmarks come out quarterly, and with substantial lags, and there are a bunch of different metrics so you sometimes get competing stories about the industry’s business conditions. And that all means that, depending on who you ask, you’ll get very different answers, heavily anecdotal, about what the ecosystem looks like at this very moment.

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